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Tag Archives: fashion marketing
Fashion in World War I: August 1916
The August edition of Les Elégances Parisiennes was deeply concerned with the shifting relationship between Paris couturiers and American fashion houses and retailers. There was a lengthy report on a new initiative to control and monetise the reproduction of French … Continue reading
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Tagged 1916, Chanel, couture, fashion marketing, Jenny, New York, Paris, World War I
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Fashion in World War I – July 1916
In July 1917, the contradictions underpinning Paris haute couture were more apparent than ever. On July 1 the Allied armies embarked on the assault that was to become known as the Battle of the Somme, costing an unprecedented 1 million … Continue reading
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Tagged 1916, Chanel, couture, fashion, fashion marketing, jersey, Lanvin, Les Elegances Parisiennes, World War I
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Fashion in World War I: June 1916
The June 1916 issue of Les Elégances Parisiennes had a slightly different format from the first two numbers. The tension between information relevant to fashion professionals and articles advising couture clients what to buy was resolved by cutting the section … Continue reading
Fashion in World War I: May 1916
The second issue of Les Elégances Parisiennes opened with a revealing discussion of the difficulties facing the French fashion industry in wartime. The Lyon trade fair for fashion trades the previous month had been a huge success, with large orders … Continue reading
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Tagged 1916, Chanel, couture, fashion marketing, jersey, Les Elegances Parisiennes, Paris, World War I
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Fashion in World War I: February 1916
In February 1916, Le Style Parisien issued its final number. In a statement to its subscribers, it clarified that this was for moral reasons as much as for economic ones. It had aimed to create a publication that would speak … Continue reading
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Tagged 1916, boots, couture, fashion, fashion marketing, Jenny, Paris, ribbon, World War I
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Fashion in World War I: December 1915
The ‘Fete Parisienne’ of couture fashion in New York generated welcome publicity for Paris couturiers – and funds for French orphanages. But it also highlighted some of the tensions between French couture houses which originated designs and American wholesalers and … Continue reading
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Tagged 1915, Cartier, couture, fashion, fashion marketing, Lanvin, makeup, military, New York, Paris, Vogue, World War I
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Fashion in World War I: November 1915
The big fashion story of November 1915 was the ‘Fete Parisienne’ organised in New York by the ‘Syndicat de Defense de la Couture Parisienne’. Its centrepiece was a short play by Roger Boutet de Monvel with a scenario that explicitly … Continue reading
Fashion in World War I: October 1915
In the October issue of ‘Le Style Parisien’, a columnist philosophized on the political resonances of the new season’s fashions. She made a contrast with the styles of 1815, which drew freely from the uniforms of opposing armies – Hussars, … Continue reading
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Tagged 1915, Chanel, couture, fashion, fashion marketing, Paris, World War I
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Fashion in World War I: September 1915
In September 2015, Le Style Parisien showcased styles for the coming winter season by leading Paris couturiers, with detailed description of gowns and accessories. More interesting than these were the accompanying meditations on the current state of the French fashion … Continue reading
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Tagged 1915, couture, fashion, fashion marketing, New York, Paris, Vogue, World War I
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