Tag Archives: fashion marketing

Fashion in World War I: August 1916

Posted on August 9, 2016 by Clare

The August edition of Les Elégances Parisiennes was deeply concerned with the shifting relationship between Paris couturiers and American fashion houses and retailers. There was a lengthy report on a new initiative to control and monetise the reproduction of French … Continue reading →

Posted in Fashion in World War I | Tagged , , , , , , , | Leave a comment

Fashion in World War I – July 1916

Posted on July 1, 2016 by Clare

In July 1917, the contradictions underpinning Paris haute couture were more apparent than ever. On July 1 the Allied armies embarked on the assault that was to become known as the Battle of the Somme, costing an unprecedented 1 million … Continue reading →

Posted in Fashion, Fashion in World War I | Tagged , , , , , , , , | Leave a comment

Fashion in World War I: June 1916

Posted on June 7, 2016 by Clare

The June 1916 issue of Les Elégances Parisiennes had a slightly different format from the first two numbers. The tension between information relevant to fashion professionals and articles advising couture clients what to buy was resolved by cutting the section … Continue reading →

Posted in Fashion, Fashion in World War I | Tagged , , , , , , , | Leave a comment

Fashion in World War I: May 1916

Posted on May 2, 2016 by Clare

The second issue of Les Elégances Parisiennes opened with a revealing discussion of the difficulties facing the French fashion industry in wartime. The Lyon trade fair for fashion trades the previous month had been a huge success, with large orders … Continue reading →

Posted in Fashion, Fashion in World War I | Tagged , , , , , , , | Leave a comment

Fashion in World War I: February 1916

Posted on February 17, 2016 by Clare

In February 1916, Le Style Parisien issued its final number. In a statement to its subscribers, it clarified that this was for moral reasons as much as for economic ones. It had aimed to create a publication that would speak … Continue reading →

Posted in Fashion, Fashion in World War I | Tagged , , , , , , , , | Leave a comment

Fashion in World War I: December 1915

Posted on December 1, 2015 by Clare

The ‘Fete Parisienne’ of couture fashion in New York generated welcome publicity for Paris couturiers – and funds for French orphanages. But it also highlighted some of the tensions between French couture houses which originated designs and American wholesalers and … Continue reading →

Posted in Fashion, Fashion in World War I, Uncategorized | Tagged , , , , , , , , , , , | Leave a comment

Fashion in World War I: November 1915

Posted on November 5, 2015 by Clare

The big fashion story of November 1915 was the ‘Fete Parisienne’ organised in New York by the ‘Syndicat de Defense de la Couture Parisienne’. Its centrepiece was a short play by Roger Boutet de Monvel with a scenario that explicitly … Continue reading →

Posted in Fashion, Fashion in World War I | Tagged , , , , , , , , , , | Leave a comment

Fashion in World War I: October 1915

Posted on October 4, 2015 by Clare

In the October issue of ‘Le Style Parisien’, a columnist philosophized on the political resonances of the new season’s fashions. She made a contrast with the styles of 1815, which drew freely from the uniforms of opposing armies – Hussars, … Continue reading →

Posted in Fashion, Fashion in World War I | Tagged , , , , , , | Leave a comment

Fashion in World War I: September 1915

Posted on September 11, 2015 by Clare

In September 2015, Le Style Parisien showcased styles for the coming winter season by leading Paris couturiers, with detailed description of gowns and accessories. More interesting than these were the accompanying meditations  on the current state of the French fashion … Continue reading →

Posted in Uncategorized | Tagged , , , , , , , | Leave a comment