Tag Archives: couture

Fashion in World War I: August 1915

In August 1915, war had been raging for a year, and had created deep-seated economic and social changes even for non-combatants. In both Britain and France, the social season which had provided a rationale for fashion consumption by the elite … Continue reading

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Fashion in World War I: July 1915

In July 1915, notwithstanding the fine weather, the mood of Paris society was dark – both figuratively and literally. At the theatre, and at benefits for wounded troops, humorous sketches fell flat with audiences ‘saddened because of the great disasters’(100,000 … Continue reading

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Fashion in World War I: June 1915

The gains made by the Allies in April 1915 were short lived, and May brought a series of reverses included the sinking of several warships by German submarines, and the first use of poison gas at Ypres, to devastating effect. … Continue reading

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Fashion in World War I: May 1915

In May 1915 there was an apparent improvement in the French position. The Gazette du Bon Ton published its first issue since the outbreak of war in Spring 1915 – and a belated revision of the issue that should have … Continue reading

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Fashion in World War I: March 1915

March 1915 saw the start of a darker phase of the War, with a loss of almost 13,000 Allied troops in two days at the battle of Neuve Chapelle. For Parisians, the war was brought to their doorsteps by large … Continue reading

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Fashion in World War I: February 1915

In February 1915, the fashion press was starting to feel the longterm effects of the war in Europe. With French magazines such as Les Modes ceasing publication, and travel to Paris both difficult and dangerous, information on the new season’s … Continue reading

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Fashion in World War I: January 1915

High fashion and modern warfare make uneasy bedfellows, and the fashion journals in January 1915 contain some strange juxtapositions. Les Modes for January 1915, though published in Paris, resolutely ignored the war, describing the garments seen in theatres and at … Continue reading

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Fashion in World War I: December 1914

By December 1914, the first signs of new wartime fashions were appearing; the long, narrow ‘hobble’ skirts which had been in fashion since 1910 were worn underneath flared tunics or skirts reaching to mid-calf. In spite of the New York … Continue reading

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Fashion in World War I: November 1914

In November 1914, American designers launched an initiative to capture the US market for themselves, capitalising on the difficulties facing French fashion houses. The New York Day-Book on November 6th reviewed a glittering event held at the Ritz, but was … Continue reading

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Fashion in World War I: October 1914

By October 1914, Paris couture had more or less closed down as clients fled the city for country retreats or for war work. Some designers had chosen to enlist, proudly displaying the motto ‘Sous les drapeaux’ (under military orders) over … Continue reading

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